Pump up your performance
Time to bench-press those KPIs

Optimizing performance management & analytics—turn data & metrics into winning decisions

Data-driven marketing decisions

Turning data into direction—KPI selection, insights, and ROI analysis that drive results for B2B and B2C brands.
We focus on KPI selection, dashboarding, audience insights, journey insights, and ROI analysis to empower B2B and B2C brands with data-driven strategies and proven results.

KPI Selection

We identify the key performance indicators most relevant to your objectives—whether those are lead generation, conversion rates, customer lifetime value, or a mix.

This involves aligning KPIs with your overarching marketing and business goals so every metric has a clear purpose. By focusing on the right indicators, you avoid data overload and gain precise visibility into how your strategies and tactics are performing, helping you make informed decisions more quickly and effectively.

Driving decisions with reliable numbers and real vision

At Vogel & Katz, we believe data is your best guide when planning and adjusting marketing strategies. We specialize in helping both B2B and B2C companies gather meaningful analytics, interpret them, and transform the insights into direct action.
From setting up KPI frameworks to building intuitive dashboards, we make sure you’re equipped to measure results in real time.

Our proudest achievement? Translating raw numbers into growth stories that reflect your brand’s unique goals. Whether you need to optimize daily operations or refine long-term tactics, our data-driven approach brings clarity and confidence to your decision-making process.

Our approach

Our analytics process starts with defining relevant KPIs aligned to your goals—like lead generation, conversion rates, sales & ROAS, or customer retention. We then set up data collection methods, integrating tools across your marketing channels. Next, we build dashboards that offer real-time visibility into performance, helping you spot trends or bottlenecks quickly. 

Our team interprets these findings, suggesting actionable improvements for your campaigns. Through continuous refinement, we ensure each marketing dollar works harder, reshaping strategies as insights emerge. The outcome? A fully informed approach that avoids guesswork and embraces clarity for sustained success.

We fuse marketing genius with development mastery—turning visionary ideas into measurable success.

FAQ

We tailor KPIs based on your specific objectives—like revenue, sign-ups, position, or conversion—to keep your focus targeted.

Yes. We work with many different tools. From GA4, Search Console, Tag Manager, WooCommerce, ERP etc. We connect systems to create the optimum setup, ensuring minimal disruptions and maximum insight.

We offer a free initial consultation. After analyzing your current landscape, you can utilize our ticket-based support for iterative improvements.

Absolutely. After an initial assessment, you can use our strippenkaart (ticket-based system) for maintenance or scaling tasks as needed, ensuring you only pay for services that truly support your goals.

We can create a stand-alone solution or provide a full-service approach, depending on your needs.

vogelandkatz

We are all about online marketing, web development and AI. 
We turn visionary ideas into powerful realities.

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Did you know 95% of our clients consistently rate us 4.9 out of 5 for our expertise, results, and reliability? We unify marketing expertise & digital development to deliver results.